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Marketing in action : an experiential approach
https://search.heritageburnaby.ca/link/museumlibrary1302
Repository
Burnaby Village Museum
Author
Peterson, Robin
Stanton, Wilbur W.
Whatley, Arthur A., 1939-
Publication Date
c1978
Call Number
658.8 PET
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Repository
Burnaby Village Museum
Collection
Reference Collection
Material Type
Book
ISBN
082990204X
9780829902044
Call Number
658.8 PET
Author
Peterson, Robin
Stanton, Wilbur W.
Whatley, Arthur A., 1939-
Place of Publication
St. Paul
Publisher
West Pub. Co.
Publication Date
c1978
Physical Description
viii, 259 p. : ill. ; 28 cm.
Inscription
"Mid-Term 1 / 15 March '93 / Chaps 1 2, 4, 6, 7", handwritten in pencil on cover page.
Library Subject (LOC)
Marketing
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